The Encounter – Kendall Jenner

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A story steeped in legacy meets the culture of now in the striking new brand film featuring Kendall Jenner in honor of French luxury brand Longchamp. “The Encounter/La Rencontre” was produced by Miniac Films and directed by John Christopher Pina for agency Air Paris. To honor Longchamp’s anniversary, Air Paris concepted a cinematic statement of freedom, audacity and creativity. A breathtaking sequence portrays the Longchamp horse and Kendall Jenner, Longchamp’s new Brand Ambassador, speeding through an iconic yet modern Paris. “The Encounter” is a symbolic meeting between the authentic French fashion and leather goods House and the dynamic and empowered new generation.

The emblematic horse logo is a symbol of the company’s inception and was named after the Hippodrome de Longchamp, a racecourse located on the bank of the Seine a short stroll from where founder Monsieur Jean Cassegrain resided in 1948. Paris is inextricably tied to everything Longchamp and the intoxicating city plays a third character in the brand film. From it’s signature cream-grey stone to wide boulevards and narrow side cafe-lined streets, Paris sets the ultimate stage for “The Encounter,” even as the sense of place and time is dizzyingly turned on its head.

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